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˶: The First 80 Years - History of ˶ -

  • Corporate Chronology
  • The Story of ˶
  • ˶'s Founder, Toyoji Naito
  • R&D Archives
  • History Gallery

History Gallery

Within this virtual gallery, you'll find the origin and evolution of the ˶ Logomark and the inspiration behind the company's hhc Logomark as well as a collection of advertisements selected to showcase the changing face of ˶ advertising.

Origin of the ˶ Logomark

The ˶ Logomark's evolution reflects the changing circumstances and ideas of each period in ˶'s history. Below you'll find the history of the ˶ Logomark's origin and some of the background behind its continually evolving design.

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Since before ˶'s inception, traditional print media such as newspapers and magazines had been an effective ad tool for increasing public awareness of diseases and products. Here we are pleased to present a virtual gallery of some of our most nostalgic advertisements spanning the 1940s, '50s and '60s.

The “˶ Advertising Through the Years” section was created as a historical resource for public reference purposes only. Products featured in this section may differ from products currently marketed by the ˶ Group.